胡佛大壩是世界十強之一的工程壯舉，坐落于高高的科羅拉多河之上，位于亞利桑那州和內華達州的邊界，它被福萊納選為發布他們新款陸地自主卡車——福萊納無限靈感的地點。新款車型被置于高高的大壩觀景臺之上，呈現在現場觀眾面前，此次活動吸引了全球各地數以百萬計的觀眾來現場參觀。

   OSK通信走出了紐約，帶來了"大創意"同時把在紐約的生產管理專家SIAM的產品運用到整個活動中。SIAM擁有經驗和知識，知道如何成功完成這龐大而復雜的活動。然而SIAM需要一個合作伙伴，他能把創意帶到視覺生活中并且擁有在大型活動中做到無縫支持的良好記錄，而創意科（CT）最終獲得了簽約合作的機會，并幫助完成了此次壯觀的項目。

     在最初CT簡單地安排了頂尖的團隊后，便著手設計技術規格和布置執行戰略。此次挑戰是巨大的；在420,000平方英尺的地面上有大量彎曲的棱角，與此同時令人難以置信的是距離投影塔有2,500英尺之遠。60部26,000瓦的投影機需要在半英里遠的大壩上，同步創建一個分辨率為4592 x 2048像素的無縫拼接的影像。這是一個復雜的投影機設置，投影機的輸出強度將達到一個令人難以置信的數字117萬流明；這相當于1,400多個60瓦的家用燈泡輸出的強度，并且打破了世界官方的吉尼斯紀錄！

作為美國史上最大的投影屏幕，這個項目需要耗時數月做計劃，準備和設置，但是CT在視頻投影映射上具備豐富的經驗和專業的軟件，能使投影圖像呈現在不規則形狀的屏幕上，這類技術在大壩的弧形墻上得以完美的表現。

是什么造成了純凈的沙漠魔幻景象。為了完善極致的視覺效果，用身臨其境的聲音籠罩著觀眾，配合著照明和靜止圖像舞動在黑峽谷的墻壁上以達到極好的體驗。

Augie Dellapi，CT的業務發展總監說："CT的員工，方法，產品和對業務的熱情超出OSK和SIAM的預期。福萊納的無限靈感是一個改變傳統規則的技術奇跡，它在大壩上的發布更加揭示了它會在世界上產生如此的共鳴，就像在綿延數英里的峽谷的回聲。"

Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers.

Using projection mapping technology, the brand set the dam’s 420,000-square-foot surface ablaze with 60 projectors which, at 26,000 watts each, produced 1.17 million lumens (equivalent to the light output of 1,400 60-watt light bulbs) and shattered the Guinness World Record for highest light output projection. Not impressed yet? Consider this: the size of the dam’s usable surface is the equivalent of 87 average-size IMAX screens or about nine football fields, excluding the end zones. I mean, dam.

As a means of promoting its Inspiration Truck, a new, fully autonomous driving tractor-trailer—and the first ever licensed to drive on public roads—Freightliner used the dam to display an audiovisual presentation that highlighted the history of the company and its milestones. The exhibition culminated with the debut of the actual vehicle, which made a dramatic drive onto the Hoover Dam from the mountains above.

“The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy,” says David Giroux, director-corporate communications and marketing at Freightliner’s parent company Daimler Trucks North America. “We were hoping to exhibit technology leadership in a highly visible event format that highlighted our dedication to customer value in terms of safety, efficiency and connectivity.”

The marketing feat was conceptualized and executed in just six months. To date, Freightliner has earned more than 400 million impressions in traditional media alone. Agencies: Creative Technology, Singapore (projection); OSK Marketing & Communications, New York City.